Welcome to So Bright Fresh

From the Source, Straight to Your Market.

At SoBright Fresh, we ensure product moves seamlessly from growers to buyers, providing a reliable and efficient supply chain that supports our partners every step of the way.
Slider
PumpkinLeafLeafLeafLeaf
Slider
Welcome to So Bright Fresh

Fresh Produce. Bright Connections.

Partnering with growers, distributors, and clients across North America to deliver premium fresh products with consistency, reliability, and care.
PumpkinLeafLeafLeafLeaf
Fresh produce from our trusted growers
Why choose us

Your trusted link between growers and markets

At SoBright Fresh, we serve as a strategic partner, connecting growers across Canada, Mexico, and the U.S. with buyers across North America. Our role goes beyond delivering fresh produce, we foster strong, long-term relationships, ensure reliability throughout the supply chain, and drive growth through innovative market strategies. With us, it's not just about produce; it's about people, partnerships, and progress.

Integrity

Do the right thing, always. Honest and ethical actions.

Accountability

Take full responsibility for outcomes.

Partnership

Build strong, lasting, and trusted connections.

Execution

Get things done with urgency and precision.

Progress

Always improving, learning, and moving forward.

Featured Products

Premium Fruits & Vegetables

Tomatoes - Fresh produce
Tomatoes
Bell Peppers - Fresh produce
Bell Peppers
Squashes - Fresh produce
Squashes
Cucumbers - Fresh produce
Cucumbers
Fresh vegetables from our network
Quality fruits from trusted growersOrganic produce selection
About us

Where produce moves with purpose

To move fresh produce with purpose through synergistic partnerships, reliable execution, and a commitment to driving our clients growth.

Diego Ipema, CEO & Founder

Diego Ipema

President & Founder
Our Network

Connecting Trusted Partners Across North America

Explore our extensive network of partners across North America, delivering premium fresh products with consistency, reliability, and care.

What We Offer

Reliable Services

Fresh Vegetables

Premium fruits and vegetables, offering a diverse selection of seasonal produce with consistent availability to meet your business needs.

Quality Fruits

Every product is carefully selected and fully certified to meet the highest standards of food safety, freshness, and flavor.

Our comprehensive service offeringsSpecial offer badge

Trusted Network

Partnering with growers and distributors throughout Mexico, Canada, and the U.S. to ensure a seamless and trusted supply chain.

Reliable Supply

A consistent and dependable supply of premium produce, giving partners confidence that high-quality fruits and vegetables are always available to meet business needs.

Go to our events

Latest News & Events

Networking Event - The Global Produce & Floral Show October
Networking Event

The Global Produce & Floral Show October

Need Support?

Get In Touch With Us

Watch Videos